Tsukinikuru
Restaurant Branding
Tsukinikuru is a casual stand-style restaurant designed for trend-conscious young adults. With a shareable interior, playful branding, and a photogenic menu, it inspires customers to post their experiences — turning social buzz into organic growth.
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The Ask
The client wanted a design that would appeal to a young, social media–savvy audience — something visually striking that people would want to photograph and share. The goal was to create a trendy restaurant that naturally gains attention through social media buzz.
The Idea
Based on this concept, I explored ideas that combined minimalism, sophistication, and playfulness. The logo was designed as a clean, line-based typography with a modern touch, while the illustrations aimed to be stylish, cute, and photo-worthy for the target audience.
The Design
I created the logo, shop card, and illustrations. The neon logo inside the restaurant became a photo spot, while the concrete-inspired signage and textured gray shop card reflected the store’s sleek atmosphere. The yellow accent — inspired by the moon — added warmth and identity to the brand.
The Result
The design successfully resonated with the target audience. Within two months of opening, the restaurant gained over 1,000 Instagram followers, driven by organic posts from young customers who loved sharing their experiences.
