HPS
Corporate Website
A website created for a premium car dealership specializing in carefully selected imported vehicles. The design emphasizes luxury and trust, showcasing their curated lineup, after-sales support, and brand philosophy to communicate the value of their “one special car” experience.
The Ask
The client wanted a luxurious yet tasteful website that appeals to men in their 30s to 50s. The goal was to create something stylish and high-end without feeling flashy, and they asked for suggestions on color direction as well.
The Idea
Based on the brief, I proposed four design variations—two dark and two light. Each concept balanced premium quality with a masculine edge, and I explored both serif and sans-serif typography to match different brand expressions.
The Design
The final direction used a clean white base paired with black as the secondary color and gold as the accent. High-resolution images and a dynamic opening animation added a sense of luxury and power. For titles, I chose a bold, easy-to-read sans-serif typeface that strengthened the masculine look and feel.
