Sozo
Flyer / Business Card
SOZO is a wellness brand offering a stylish warming belt designed to support women with menstrual comfort, uterine care, and cold sensitivity. “SOZOharamaki” blends function with modern design so women can wear it confidently and comfortably.
client
[ IMK Holdings ]
role
[ Graphic Design ]
time line
[ Aug 2017 - Sep 2017 ]
The Design
To avoid the traditional, unfashionable image of “haramaki,” the design direction focused on a clean, modern, and confidence-boosting aesthetic.
The promotional flyer uses soft, warm tones to express comfort and wellbeing, while keeping the overall look stylish and approachable for women of all ages.
The business card follows the same visual direction, using a soft gray base to convey calmness, warmth, and a contemporary brand identity.
